Laclede Gas Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Laclede Gas Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laclede Gas Company

Parent Company

The Laclede Group


Natural gas



Tagline/ Slogan

The original Green Energy; The Natural Gas Experts


Largest Gas distribution Company in Missouri



Gas and energy

Target Group

Residential and Commercial buildings


Prominent gas distribution utility

SWOT Analysis


1. High Growth rate shows its strong market position
2. High Entry barriers in market
3. Natural Gas safety method adopted to attract employees
4. Large customer base about 625,000+

5. It is the largest natural gas distribution utility in Missouri


1. Tax structure and highly regulated industry means low profits
2. Brand awareness is lower as compared to large energy companies

3. The company has limited geographic presence


1. Growing economy and demand
2.Can diversify into many products in the energy sector
3.Can tap into renewable energy market


1. Solar power is maturing which will eat Natural gas market
2.Regulation may drastically change
3.New emerging technologies



1.AEE – Ameren Corporation
2.GXP – Green Plains Energy Incorporated
3.Southern Union Company

The table above concludes the Laclede Gas Company SWOT analysis along with its marketing and brand parameters.


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