National Grid SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 696

SWOT Analysis of National Grid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Grid

Parent Company

National Grid North America Inc.


Gas and Electric utilities



Tagline/ Slogan

Focus on Delivering Energy Safely, Reliably and Efficiently


Safe, reliable and sustainable energy infrastructure



Energy in UK and US

Target Group

Gas and Electric Customers (domestic and industrial users)


Safe, Reliable and Sustainable energy distributor

SWOT Analysis


1. Strong gas distribution in US and UK
2. High profits due to high efficiency
3. Largest customer base of over 3 million in New York
4. Doing the right thing – Code of conduct

5. In UK, the company has 7500+ km of pipeline


1. Limited diversification and low global geographic reach
2.US regulations limit National Grid business
3.Dependent on too many subsidiaries can affect efficiency


1. Increasing demand of energy and power
2.Can tap into solar power, wind energy
3.Can tap into Asian market and emerging economies


1. High Competition reduces market share
2.Sudden regulatory changes in system
3.Price volatility can impact the profits



1. Duke Energy
2.Scottish and Southern energy
3.Consolidated Edison

The table above concludes the National Grid SWOT analysis along with its marketing and brand parameters.


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