Splash Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1036

SWOT Analysis of Splash Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Splash Power

Parent Company

Fulton Innovation


Magnetics, power electronics and thermal solutions



Tagline/ Slogan

Putting water to work


Wireless advanced micro-hydro electronic technology



Energy and power

Target Group

Tech-savvy and low cost customers


Affordable, green and efficient source power

SWOT Analysis


1. Patented applications shows the strong R&D of the brand
2. Can Supply power to difficult locations
3. Low risk of electrical shock hazards
4. Low production & warranty costs

5. The company is developing technology for wireless charging of portable devices such as mobile phones, mp3 players and cameras


1. Time gap between announcing and product launch is too high
2.Practical limits on power levels are never disclosed
3.Went bankrupt in 2008 affecting brand image


1.Demand of wireless charging is increasing
2.Can tap green energy customers base
3.Can tap into electric devices – upward integration


1.Market not yet mature to receive wireless
2.New technology may emerge affecting existing market dynamics
3.Government regulations on water energy



1. Scottish Power

2. First Hydro Company

3. SSE Generation Ltd


The table above concludes the Splash Power SWOT analysis along with its marketing and brand parameters.


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