Woodside Petroleum SWOT Analysis, USP & Competitors

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SWOT Analysis of Woodside Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woodside Petroleum

Parent Company

Woodside Petroleum Ltd.


Oil & Gas Production



Tagline/ Slogan

Australia’s Oil & Gas company


Largest independent dedicated oil and gas company



Energy and power

Target Group

Corporates and automobiles


Largest oil and gas company with superior shareholders return

SWOT Analysis


1. World class facility with decades of history in the industry
2. Extensive portfolio with high quality oil assets
3. Premium liquefied natural gas with large customer base
4. Strong in relation with government and ventures

5. Nearly 3000 employees are in the workforce

6. One of the largest oil and gas companies in Australia

7. Listed in the Australian Securities Exchange shows its strong financial position


1.Failure of an oil mist detector affected employee relation
2.Bad image – accused of deceptive public statements
3.Two of their projects were highly protested by public


1. Expanding into other markets - global
2.Innovative safe projects will strengthen brand
3. Upward  integration into gas utilities


1.Natural disasters can cause immense losses
2.Legal notices/issues around industry
3.High competition from global players



1.Origin Energy Ltd.
2.Santos Ltd.
3.AGL Energy Ltd.

The table above concludes the Woodside Petroleum SWOT analysis along with its marketing and brand parameters.


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