Alagasco SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1431

SWOT analysis of Alagasco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alagasco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alagasco to benchmark its business & performance as compared to the competitors and industry. Alagasco is one of the leading brands in the energy & power sector. The table below also lists the top Alagasco competitors and elaborates Alagasco market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alagasco SWOT, Competitors, Marketing STP & Brand analysis Table
Alagasco Brand Analysis
Parent Company

Energen Corporation


Natural Gas


Energy & Power

Tagline/ Slogan

We’re the good heat


Largest natural gas utility in north and central Alabama

Alagasco STP

Energy and power

Target Group

Industries, commercial businesses and residential homes who need clean-burning, energy-efficient natural gas


Delivering clean-burning, energy-efficient natural gas

Alagasco SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alagasco. Strengths are:

1. Largest natural gas utility in north and central Alabama
2. Pioneer in the latest natural gas equipment and technology
3. Provides energy to 425,000 homes and businesses
4. It is immensely experienced with a rich history of over 160 years

5. The company has over 1000+ employees


Here are the weaknesses in the Alagasco SWOT Analysis:

1.It is expected to be sold from its parent company Energen, this could reduce its competitiveness without the corporate backing
2.It is present only in the Alabama means low business share


Following are the Opportunities in Alagasco SWOT Analysis:

1. New acquisitions of smaller gas companies would help Alagasco expand its market coverage
2. It can use its technical expertise to expand into more products and services, providing end to end solutions

3. Price competition can help the brand gain market share


The threats in the SWOT Analysis of Alagasco are as mentioned:

1. Increasingly stringent government regulations
2.It might be acquired by a competitor who could  have bigger corporate backing

3. Increasing competitor activity can reduce the market share

Alagasco Competition

Below are the top 3 Alagasco competitors:

1. Clarke Mobile Counties Gas
2. Southeast Alabama Gas District
3. Southern Natural Gas Company

The brandguide table above concludes the Alagasco SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alagasco. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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