Alagasco SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1292
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SWOT Analysis of Alagasco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alagasco

Parent Company

Energen Corporation

Category

Natural Gas

Sector

Energy & Power

Tagline/ Slogan

We’re the good heat

USP

Largest natural gas utility in north and central Alabama

Alagasco STP

Segment

Energy and power

Target Group

Industries, commercial businesses and residential homes who need clean-burning, energy-efficient natural gas

Positioning

Delivering clean-burning, energy-efficient natural gas

Alagasco SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alagasco. Strengths are:

1. Largest natural gas utility in north and central Alabama
2. Pioneer in the latest natural gas equipment and technology
3. Provides energy to 425,000 homes and businesses
4. It is immensely experienced with a rich history of over 160 years

5. The company has over 1000+ employees

Weaknesses

Here are the weaknesses of Alagasco :

1.It is expected to be sold from its parent company Energen, this could reduce its competitiveness without the corporate backing
2.It is present only in the Alabama means low business share

Opportunities

Following are the Opportunities of Alagasco :

1. New acquisitions of smaller gas companies would help Alagasco expand its market coverage
2. It can use its technical expertise to expand into more products and services, providing end to end solutions

3. Price competition can help the brand gain market share

Threats

The threats of Alagasco are as mentioned :

1. Increasingly stringent government regulations
2.It might be acquired by a competitor who could  have bigger corporate backing

3. Increasing competitor activity can reduce the market share

Alagasco Competition

Competitors

Below are the 3 main Alagasco competitors :

1. Clarke Mobile Counties Gas
2. Southeast Alabama Gas District
3. Southern Natural Gas Company


The brandguide table above concludes the Alagasco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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