Arkansas Oklahoma Gas Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1015

SWOT analysis of Arkansas Oklahoma Gas Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. Arkansas Oklahoma Gas Corporation is one of the leading brands in the energy & power sector. The table below also lists the top Arkansas Oklahoma Gas Corporation competitors and elaborates Arkansas Oklahoma Gas Corporation segmentation, targeting, positioning & USP.

Arkansas Oklahoma Gas Corporation

Parent Company

Stephens Inc.

Category

Natural Gas Distribution

Sector

Energy & Power

Tagline/ Slogan

Energy for life

USP

Natural gas procured locally as well as through interstate pipelines

Arkansas Oklahoma Gas Corporation STP

Segment

Residential, commercial and industrial customers

Target Group

Residential, commercial and industrial customers  who need natural gas

Positioning

Local supplies, in combination with AOG's ability to obtain natural gas from interstate pipelines, enable AOG to insure a high level of service reliability

Arkansas Oklahoma Gas Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Arkansas Oklahoma Gas Corporation. Strengths are:

1. High level of service reliability
2. Good customer relationship management
3. Rebates to both individual as well corporate customers on using energy efficient equipment

4. Serves about 60,000 customers

5. Local natural gas wells connected directly to AOG's pipeline system provide much of the gas supply necessary for serving the needs

Weaknesses

Here are the weaknesses in the Arkansas Oklahoma Gas Corporation SWOT Analysis:

1. Limited customer base compared to prominent global brands
2.Limited geographic coverage in western Akransas and Eastern Oklahoma

Opportunities

Following are the Opportunities in Arkansas Oklahoma Gas Corporation SWOT Analysis:

1. Arkansas is rich in natural gas production which presents an opportunity of considerable market growth
2.AOGC can consider vertical integration to differentiate its positioning

Threats

The threats in the SWOT Analysis of Arkansas Oklahoma Gas Corporation are as mentioned:

1.Too much competition in the region
2.Differentiation based on cost/ service might not suffice

3. Increasing costs of operations affects efficiency and reduces margins

Arkansas Oklahoma Gas Corporation Competition

Competitors

Below are the top 3 Arkansas Oklahoma Gas Corporation competitors:

1. Oklahoma Natural Gas
2.Apache Corporation
3.BP Energy and Company


The brandguide table above concludes the Arkansas Oklahoma Gas Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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