Baltimore Gas & Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 782

SWOT Analysis of Baltimore Gas & Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baltimore Gas & Electric

Parent Company

Exelon Corporation




Gas and Electrical Energy

Tagline/ Slogan

An Exelon Company


Leading the way with smart grid technology and energy management tools



Gas and Electrical utility

Target Group

Residents and businesses in Baltimore electrical and gas  energy needs


Pioneer in smart grid technology and energy management, with a key focus on environmental protection

SWOT Analysis


1. Largest gas and electrical utility in Maryland
2. Leading in technological innovations
3. Part of the Exelon corporation which is the largest competitive energy provider in the U.S.
4. Provides service to over 1 million+ electrical customers and more than 650,000 natural gas customers


1.Incidents of customer dissatisfaction due to service unreliability
2.Restriced to Maryland, primarily Baltimore hence low market share


1. Has started diversifying into smart energy equipment, can expand further in this sector
2. Opportunities in other forms of energy like Wind, Solar etc
3. Leverage its technological capabilities in other markets outside of Maryland


1. Concerns over safety of gas lines, law suits have been filed regarding this
2. Changing dynamics of energy sources
3. Increasing competition, consolidation



1. Pepco
2. OPC Electricity
3. Spark Energy

The table above concludes the Baltimore Gas & Electric SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Baltimore Gas & Electric. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: