Cascade Natural Gas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1083

SWOT analysis of Cascade Natural Gas analyses the brand/company with its strengths, weaknesses, opportunities & threats. Cascade Natural Gas is one of the leading brands in the energy & power sector. The table below also lists the top Cascade Natural Gas competitors and elaborates Cascade Natural Gas segmentation, targeting, positioning & USP.

Cascade Natural Gas

Parent Company

MDU Resources Group, Inc

Category

Natural Gas

Sector

Energy & Power

Tagline/ Slogan

-

USP

Provide the community with friendly and dedicated service

Cascade Natural Gas STP

Segment

Industries, commercial businesses and residential homes

Target Group

Industries, commercial businesses and residential homes who need clean-burning, energy-efficient natural gas

Positioning

Be an integral part of the community with a firm commitment to being there when needed.

Cascade Natural Gas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cascade Natural Gas. Strengths are:

1. Serves over 250,000+ customers in approx 100 communities
2. One of the fastest growing natural gas utilities in the US.
3. Geographic area is divided into service areas which enables them to provide their service more effectively

4. Offers rebates to customers who purchase energy efficient equipment

5. Strong brand presence in the region

Weaknesses

Here are the weaknesses in the Cascade Natural Gas SWOT Analysis:

1. Geographic coverage is limited to North, Central and Southern region of Washington and a few communities in Oregon
2. Restricted to distribution of natural gas

Opportunities

Following are the Opportunities in Cascade Natural Gas SWOT Analysis:

1.It can look to expand its geographic coverage
2.It can expand into more products and services and leverage its positive image

3. Customer focused services along with marketing exercises can boost image

Threats

The threats in the SWOT Analysis of Cascade Natural Gas are as mentioned:

1. Its customers are facing fraudulent phone calls and emails impersonating Cascade which is resulting in negative perception
2. Increasing competition in the natural gas sector

3. Rising costs of operations and govt policies

Cascade Natural Gas Competition

Competitors

Below are the top 3 Cascade Natural Gas competitors:

1. Washington Gas
2. Washington Gas Energy services
3. Washington Natural Gas company


The brandguide table above concludes the Cascade Natural Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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