Avista Utilities SWOT Analysis, USP & Competitors

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SWOT Analysis of Avista Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avista Utilities

Parent Company

Avista Corp.


Electricity & Natural Gas



Tagline/ Slogan



Investor friendly & minimize risk without compromising on values



Electricity and energy

Target Group

Residential, Commercial & Industrial customers


Leading Electricity and natural gas company in US

SWOT Analysis


1. 125 years of existence in Washington
2. R&D Investments for high efficient electricity & reduce emissions
3. Diverse revenue stream – metal fabrication, Venture and real estate investments
4.Avista Foundation enhanced community lives bringing customer loyalty

5.Energy saving tool kits helping customers to choose best plan

6. Over 1500 employees striving for expertise


1. Law suit –sued for misleading statements on financial conditions of company
2.Limited geography & low customer base compared to prominent global players
3.More inclined towards investors and community than customers


1. Continuous demand for electricity
2.Can diverse product portfolio and can tap into solar electricity

3. Expansion of geography and more customer focus


1. High competition can reduce market share
2.Government regulations may tighten
3.Increasing costs of operations can affect profits



1.Cascade Natural Gas
2.North West Natural Gas
3.Inter Mountain Gas Company

The table above concludes the Avista Utilities SWOT analysis along with its marketing and brand parameters.


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