Mississippi River Transmission SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 685

SWOT Analysis of Mississippi River Transmission with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mississippi River Transmission

Parent Company

CenterPoint Energy, Inc.


Natural Gas



Tagline/ Slogan

Creating Intelligent Future, today.


Smart meter providing a consistent experience across the board



Energy requirements in US

Target Group

Residential, Business, Builders & Trade allies


Always there for customers

SWOT Analysis


1. Customer Vision platform giving 360* view of customers
2. Smart meter pilot programs centered around energy consumption
3. Financial support from parent company that has 5 million customer base
4. Customer and MRT together come into agreement for credit worthiness helping customers

5. A strong brand regionally with a good efficient service


1. Alleged customers complaints on long term lease agreement
2.Criticised for allegedly lobbying and not Paying tax affecting brand name


1. Can start own electricity generation system – Solar system
2.Ever green demand and need for energy
3.Diverse portfolio will reduce dependency on Arkansas Gas


1. Government may tighten regulations on pipeline transportation
2.Pipeline explosions, Hurricane can disrupt
3.High Competition can reduce market share



1. Florida Gas Transmission Company
2.Sourcs Gas Arkansas Inc.
3. Arkansas Oklahoma Gas Corporation

The table above concludes the Mississippi River Transmission SWOT analysis along with its marketing and brand parameters.


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