Mississippi River Transmission SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1037

SWOT analysis of Mississippi River Transmission analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mississippi River Transmission is one of the leading brands in the energy & power sector. The table below also lists the top Mississippi River Transmission competitors and elaborates Mississippi River Transmission segmentation, targeting, positioning & USP.

Mississippi River Transmission

Parent Company

CenterPoint Energy, Inc.


Natural Gas


Energy & Power

Tagline/ Slogan

Creating Intelligent Future, today.


Smart meter providing a consistent experience across the board

Mississippi River Transmission STP


Energy requirements in US

Target Group

Residential, Business, Builders & Trade allies


Always there for customers

Mississippi River Transmission SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mississippi River Transmission. Strengths are:

1. Customer Vision platform giving 360* view of customers
2. Smart meter pilot programs centered around energy consumption
3. Financial support from parent company that has 5 million customer base
4. Customer and MRT together come into agreement for credit worthiness helping customers

5. A strong brand regionally with a good efficient service


Here are the weaknesses in the Mississippi River Transmission SWOT Analysis:

1. Alleged customers complaints on long term lease agreement
2.Criticised for allegedly lobbying and not Paying tax affecting brand name


Following are the Opportunities in Mississippi River Transmission SWOT Analysis:

1. Can start own electricity generation system – Solar system
2.Ever green demand and need for energy
3.Diverse portfolio will reduce dependency on Arkansas Gas


The threats in the SWOT Analysis of Mississippi River Transmission are as mentioned:

1. Government may tighten regulations on pipeline transportation
2.Pipeline explosions, Hurricane can disrupt
3.High Competition can reduce market share

Mississippi River Transmission Competition


Below are the top 3 Mississippi River Transmission competitors:

1. Florida Gas Transmission Company
2.Sourcs Gas Arkansas Inc.
3. Arkansas Oklahoma Gas Corporation

The brandguide table above concludes the Mississippi River Transmission SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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