NiSource SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 616

SWOT Analysis of NiSource with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

NiSource, Inc.


Natural Gas & Electricity



Tagline/ Slogan

Building the Premier Regulated Energy Company in North America


Leading player in natural Gas industry



North America, England & Mid-West

Target Group

Residential,  businesses and industries as well as thousands of communities and organizations


Reliable, Clean and Affordable Energy

SWOT Analysis


1. Ranked in Fortune 500 Companies shows its credibility
2. Investments in enhancing long term environmental & Economical sustainability
3. Strong distribution channel operating over north America
4. Large customer base about 4 million customers

5.Diverse Portfolio of regulated businesses

6. Over 7000+ employees with the organization


1. Criticism on allegedly lobbying and not paying tax

2. Limited market share as compared to global players

3.High Debt/Equity ratio eating away their profits after Tax


1. Increasing demand for electricity
2.Can tap into Solar energy system which is the future of energy
3.can tap High efficient appliances market


1.High Competition can reduce market share
2.Increasing Technological changes
3.Government regulations can alter profits



1.Duke Energy

2.EQT Corporation

3.Atmos Energy Corporation

The table above concludes the NiSource SWOT analysis along with its marketing and brand parameters.


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