NiSource SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 856

SWOT Analysis of NiSource with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

NiSource, Inc.


Natural Gas & Electricity


Energy & Power

Tagline/ Slogan

Building the Premier Regulated Energy Company in North America


Leading player in natural Gas industry

NiSource STP


North America, England & Mid-West

Target Group

Residential,  businesses and industries as well as thousands of communities and organizations


Reliable, Clean and Affordable Energy

NiSource SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NiSource. Strengths are:

1. Ranked in Fortune 500 Companies shows its credibility
2. Investments in enhancing long term environmental & Economical sustainability
3. Strong distribution channel operating over north America
4. Large customer base about 4 million customers

5.Diverse Portfolio of regulated businesses

6. Over 7000+ employees with the organization


Here are the weaknesses of NiSource :

1. Criticism on allegedly lobbying and not paying tax

2. Limited market share as compared to global players

3.High Debt/Equity ratio eating away their profits after Tax


Following are the Opportunities of NiSource :

1. Increasing demand for electricity
2.Can tap into Solar energy system which is the future of energy
3.can tap High efficient appliances market


The threats of NiSource are as mentioned :

1.High Competition can reduce market share
2.Increasing Technological changes
3.Government regulations can alter profits

NiSource Competition


Below are the 3 main NiSource competitors :

1.Duke Energy

2.EQT Corporation

3.Atmos Energy Corporation

The brandguide table above concludes the NiSource SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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