Pacific Gas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 821
Advertisements

SWOT Analysis of Pacific Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific Gas

Parent Company

Pacific Gas & Electric Corporation

Category

Electricity & Natural Gas

Sector

Energy & Power

Tagline/ Slogan

Let there be light

USP

Sustainable stronger foundation for future

Pacific Gas STP

Segment

Electricity and energy

Target Group

Retail & Wholesale Customers

Positioning

Reliable & Sustainable energy provider

Pacific Gas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pacific Gas :

1. Largest energy utility in US with 16million customer base
2. Ranked first in top regional utilities for diversity (Vertical Integration)
3. Known for Nation’s cleanest electric power
4. Incorporated new technologies and heavily invests on R&D

5.Supporting customers with robust solar programs & Incentives

6. Approx 20,000 employees in the company

Weaknesses

1. Ground water contamination & Pipeline explosion brought brand value down
2.Controversies on tax lobbying & Energy deregulation bought bad fame to Pacific Gas
3.Cost of production is increasing – Low efficient operations system

Opportunities

1. Diversify into other products
2.Can tap into other markets – Global competition
3.Nuclear & Solar power generation can be tapped – Future of world

Threats

1.Government regulations may affect PG&E especially on environment
2.High Competition
3.Energy source technologies are drastically changing

Pacific Gas Competition

Competitors

Below are the 3 main Pacific Gas competitors :

1.San Diego Gas & Electric
2.Southern California Gas
3.Edison International


The brandguide table above concludes the Pacific Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Pacific Gas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin