Pacific Gas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 862

SWOT Analysis of Pacific Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific Gas

Parent Company

Pacific Gas & Electric Corporation


Electricity & Natural Gas


Energy & Power

Tagline/ Slogan

Let there be light


Sustainable stronger foundation for future

Pacific Gas STP


Electricity and energy

Target Group

Retail & Wholesale Customers


Reliable & Sustainable energy provider

Pacific Gas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pacific Gas :

1. Largest energy utility in US with 16million customer base
2. Ranked first in top regional utilities for diversity (Vertical Integration)
3. Known for Nation’s cleanest electric power
4. Incorporated new technologies and heavily invests on R&D

5.Supporting customers with robust solar programs & Incentives

6. Approx 20,000 employees in the company


1. Ground water contamination & Pipeline explosion brought brand value down
2.Controversies on tax lobbying & Energy deregulation bought bad fame to Pacific Gas
3.Cost of production is increasing – Low efficient operations system


1. Diversify into other products
2.Can tap into other markets – Global competition
3.Nuclear & Solar power generation can be tapped – Future of world


1.Government regulations may affect PG&E especially on environment
2.High Competition
3.Energy source technologies are drastically changing

Pacific Gas Competition


Below are the 3 main Pacific Gas competitors :

1.San Diego Gas & Electric
2.Southern California Gas
3.Edison International

The brandguide table above concludes the Pacific Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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