Consumers Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of Consumers Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Consumers Energy

Parent Company

CMS Energy


Natural Gas & Electricity



Tagline/ Slogan

Count on US


Leader in Michigan



Energy and natural gas

Target Group

Residents and companies


Reliable & affordable power

SWOT Analysis


1. Leader in market – 6+ million customer base
2. Strong brand equity and loyal customers
3. Economies of scale- Cost advantage creating strong financial position
4. High R&D investments – Known for innovations

5.Strong supply chain with high asset leverage ratio

6. Consistent online growth by effective communication


1. Restricted to a few locations only in the US
2.Criticized for alleged lobbying and not paying taxes


1. Can explore other parts of USA and emerging markets
2.Can diversify their product portfolio – Solar system
3.Can diversify their customer base


1.High competition
2.Availability of cheaper technologies
3.Economic slowdown resulting in price wars

4.Matured market



1.DTE Energy
2.Semco Energy
3.We Energies

The table above concludes the Consumers Energy SWOT analysis along with its marketing and brand parameters.


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