EnviroMission SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 829

SWOT Analysis of EnviroMission with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

EnviroMission Limited


Solar tower renewable energy


Energy & Power

Tagline/ Slogan

Clean, green & renewable energy


highly innovative and profitable large scale renewable energy

EnviroMission STP


Energy and power

Target Group

Houses using gas, Commercial & Industrial


Renewable solar tower technology

EnviroMission SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of EnviroMission :

1. Efficient solar technology – advance technology
2. Barriers in market entry due to patented technology
3. Attractive industry – easy availability of finance
4. Solar Tower will offset 1 million tons of greenhouse gases per year

5. Green power, Zero carbon

6. The brand has its presence in Australia, US & China


1. High labor costs due to high skill requirement
2.Huge gap between planning & implementing of the proposed projects


1. Growing solar energy sector
2.Can tap into other emerging markets

3.Can diversify into other products


1. Price changes of other energy products
2.Increased interest rates affecting investments

3.New technological break through

EnviroMission Competition


Below are the 3 main EnviroMission competitors :

1.SolarPower Australia
2.Energy Matters
3.TrueValue solar

The brandguide table above concludes the EnviroMission SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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