Public Service Enterprise Group SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1210

SWOT Analysis of Public Service Enterprise Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Service Enterprise Group

Parent Company

Public Service Enterprise Group


Gas & Electric Utilities


Energy & Power

Tagline/ Slogan

We make things work for you


New Jersey's oldest and largest investor owned utility

Public Service Enterprise Group STP


Gas and electricity

Target Group

Residential,  Business, Local government, Builders & Contractors


People providing, Safe, Economic & Greener (PSEG)

Public Service Enterprise Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Public Service Enterprise Group :

1. Serves more than 2 million customers
2. Named in Dow Jones Sustainability North America Index for many years
3. Received The Walter B. Jones Memorial and NOAA Excellence Awards in Coastal and Ocean Resource Management
4. Diverse portfolio - Building solar forms

5. Received the award for its response efforts to Hurricane Irene and the subsequent flood that occurred in 2011

6. Ranked among fortune 500 companies


1. Identified as one of the corporate producer of air pollution in the United States
2.Presence in a few places and low revenues are a concern


1.Expand into other markets
2.can tap into renewable energies
3.Can start pollution control products to avoid regulation problems and attract environmental concern customers


1. Environmental concerns
2.Government regulations affecting the profit margins
3.High Competition

4.Power sector is into consolidation

Public Service Enterprise Group Competition


Below are the 3 main Public Service Enterprise Group competitors :

1.New Jersey Resources
2.Elizabethtown Gas
3.Norteast Utilities

The brandguide table above concludes the Public Service Enterprise Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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