Southern California Gas SWOT Analysis, USP & Competitors

Posted in Energy & Power, Total Reads: 731

SWOT Analysis of Southern California Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Southern California Gas

Parent Company

Sempra Energy


Natural Gas


Energy & Power

Tagline/ Slogan

A Sempra Energy Utility


Nation's largest natural gas distribution utility

Southern California Gas STP


Natural gas and energy

Target Group

Residential, Commercial & Home Builders


One of the most efficient gas companies in the region

Southern California Gas SWOT Analysis


1. Largest distributor with serving 20 million people
2. Market leader with almost monopoly
3. Strong brand equity with over 100 years of presence
4. Strong financial position with affordable pricing

5. Solar water heating system improving efficiency

6. Natural Gas storage service & high operating efficiency


1. Geographically restricted as compared to national and international players
2.Regulated and rates fixed by CPUC ( California Public Utilities Commission) which restricts fliexibility


1.Smart meter programming that improves efficiency
2.R&D investments for innovations
3.Expand into emerging markets


1.Economic slowdown
2.Regulations by CPUC – margins are controlled by CPUC
3.Flucating oil markets

4. Growing renewable energy market

Southern California Gas Competition


1.Pacific Gas & Electric
2.San Diego Gas & Electric
3.Southwest Corporation

The brandguide table above concludes the Southern California Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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