UIL Holdings Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of UIL Holdings Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UIL Holdings Corp

Parent Company

UIL Holdings Corporation


Natural gas & Electric utility



Tagline/ Slogan

Service first; Count on us


Diversified energy delivery company



Connecticut’s Greater New Haven & Bridgeport, western Massachusetts

Target Group

Utility Customers


A reliable energy company which focuses on customer service

SWOT Analysis


1. Wide Transmission and Distribution network
2. Broad customer base -approximately 700,000+ utility customers in US
3. Expanding operating margin
4. Efficient use of resources- Whistle blower policy for employees

5. Over 1500+ employees in the workforce


1. Limited liquidity position as compared to big players
2. Limited business reach as it is serving only a few states in US


1. Expansion through inorganic growth
2. Tap into emerging markets
3. Focus on renewable and efficient energies


1.Challenges in raising capital
2.Legal & Political framework
3.Increasing consolidation in US



1.Northeast Utilities
2.City of Norwich department
3.Columbia gas of Massachusetts

The table above concludes the UIL Holdings Corporation SWOT analysis along with its marketing and brand parameters.


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