UIL Holdings Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 687
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SWOT Analysis of UIL Holdings Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UIL Holdings Corp

Parent Company

UIL Holdings Corporation

Category

Natural gas & Electric utility

Sector

Energy & Power

Tagline/ Slogan

Service first; Count on us

USP

Diversified energy delivery company

UIL Holdings Corporation STP

Segment

Connecticut’s Greater New Haven & Bridgeport, western Massachusetts

Target Group

Utility Customers

Positioning

A reliable energy company which focuses on customer service

UIL Holdings Corporation SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UIL Holdings Corporation :

1. Wide Transmission and Distribution network
2. Broad customer base -approximately 700,000+ utility customers in US
3. Expanding operating margin
4. Efficient use of resources- Whistle blower policy for employees

5. Over 1500+ employees in the workforce

Weaknesses

1. Limited liquidity position as compared to big players
2. Limited business reach as it is serving only a few states in US

Opportunities

1. Expansion through inorganic growth
2. Tap into emerging markets
3. Focus on renewable and efficient energies

Threats

1.Challenges in raising capital
2.Legal & Political framework
3.Increasing consolidation in US

UIL Holdings Corporation Competition

Competitors

Below are the 3 main UIL Holdings Corporation competitors :

1.Northeast Utilities
2.City of Norwich department
3.Columbia gas of Massachusetts


The brandguide table above concludes the UIL Holdings Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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