UIL Holdings Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 749

SWOT Analysis of UIL Holdings Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UIL Holdings Corp

Parent Company

UIL Holdings Corporation


Natural gas & Electric utility


Energy & Power

Tagline/ Slogan

Service first; Count on us


Diversified energy delivery company

UIL Holdings Corporation STP


Connecticut’s Greater New Haven & Bridgeport, western Massachusetts

Target Group

Utility Customers


A reliable energy company which focuses on customer service

UIL Holdings Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UIL Holdings Corporation :

1. Wide Transmission and Distribution network
2. Broad customer base -approximately 700,000+ utility customers in US
3. Expanding operating margin
4. Efficient use of resources- Whistle blower policy for employees

5. Over 1500+ employees in the workforce


1. Limited liquidity position as compared to big players
2. Limited business reach as it is serving only a few states in US


1. Expansion through inorganic growth
2. Tap into emerging markets
3. Focus on renewable and efficient energies


1.Challenges in raising capital
2.Legal & Political framework
3.Increasing consolidation in US

UIL Holdings Corporation Competition


Below are the 3 main UIL Holdings Corporation competitors :

1.Northeast Utilities
2.City of Norwich department
3.Columbia gas of Massachusetts

The brandguide table above concludes the UIL Holdings Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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