UIL Holdings Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 948

SWOT analysis of UIL Holdings Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In UIL Holdings Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like UIL Holdings Corporation to benchmark its business & performance as compared to the competitors and industry. UIL Holdings Corporation is one of the leading brands in the energy & power sector. The table below also lists the top UIL Holdings Corporation competitors and elaborates UIL Holdings Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

UIL Holdings Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
UIL Holdings Corporation Brand Analysis
Parent Company

UIL Holdings Corporation


Natural gas & Electric utility


Energy & Power

Tagline/ Slogan

Service first; Count on us


Diversified energy delivery company

UIL Holdings Corporation STP

Connecticut’s Greater New Haven & Bridgeport, western Massachusetts

Target Group

Utility Customers


A reliable energy company which focuses on customer service

UIL Holdings Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of UIL Holdings Corporation. Strengths are:

1. Wide Transmission and Distribution network
2. Broad customer base -approximately 700,000+ utility customers in US
3. Expanding operating margin
4. Efficient use of resources- Whistle blower policy for employees

5. Over 1500+ employees in the workforce


Here are the weaknesses in the UIL Holdings Corporation SWOT Analysis:

1. Limited liquidity position as compared to big players
2. Limited business reach as it is serving only a few states in US


Following are the Opportunities in UIL Holdings Corporation SWOT Analysis:

1. Expansion through inorganic growth
2. Tap into emerging markets
3. Focus on renewable and efficient energies


The threats in the SWOT Analysis of UIL Holdings Corporation are as mentioned:

1.Challenges in raising capital
2.Legal & Political framework
3.Increasing consolidation in US

UIL Holdings Corporation Competition

Below are the top 3 UIL Holdings Corporation competitors:

1.Northeast Utilities
2.City of Norwich department
3.Columbia gas of Massachusetts

The brandguide table above concludes the UIL Holdings Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to UIL Holdings Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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