Expro SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1910

SWOT analysis of Expro analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Expro SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Expro to benchmark its business & performance as compared to the competitors and industry. Expro is one of the leading brands in the energy & power sector. The table below also lists the top Expro competitors and elaborates Expro market segmentation, target group, positioning & Unique Selling Proposition (USP).

Expro SWOT, Competitors, Marketing STP & Brand analysis Table
Expro Brand Analysis
Parent Company

Umbrellastream Ltd


Oil & Gas Field Services


Energy & Power

Tagline/ Slogan

Over 40 years of Excellence; Our mission is well flow management


Market leader in subsea safety systems, Global Leader in cost effective production solutions

Expro STP

Energy and electricity

Target Group

Exploration, Drilling, Clean up and Appraisal Testing Clients


Specialized niche technology in well management

Expro SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Expro. Strengths are:

1. Employs over 5,400 people in over 50 countries
2. Operating in all the major hydrocarbon producing areas of the world
3. Expro Wins Five–Year Multi-discipline Contract From Shell
4. Leading provider of integrated exploration and appraisal testing

5. Niche technologies & services for the drilling and completion phase

6. Customized frac flow back and well clean up solutions


Here are the weaknesses in the Expro SWOT Analysis:

1. Restricted to Well management – low diverse portfolio
2.Market share has remained historically same in well tested market


Following are the Opportunities in Expro SWOT Analysis:

1.High demand and niche market

2.Can diversify into other technologies
3.Upward integration by entering into own oil fields


The threats in the SWOT Analysis of Expro are as mentioned:

1.Oil & Gas companies can start own well management systems
2.Government regulations on well management

3. Increasing costs of operations and economic fluctuations

Expro Competition

Below are the top 4 Expro competitors:

1. Weatherford International

3.Baker Hughes Incorporated

4.Halliburton Company

The brandguide table above concludes the Expro SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Expro. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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