Expro SWOT Analysis, USP & Competitors

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SWOT Analysis of Expro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Umbrellastream Ltd


Oil & Gas Field Services



Tagline/ Slogan

Over 40 years of Excellence; Our mission is well flow management


Market leader in subsea safety systems, Global Leader in cost effective production solutions



Energy and electricity

Target Group

Exploration, Drilling, Clean up and Appraisal Testing Clients


Specialized niche technology in well management

SWOT Analysis


1. Employs over 5,400 people in over 50 countries
2. Operating in all the major hydrocarbon producing areas of the world
3. Expro Wins Five–Year Multi-discipline Contract From Shell
4. Leading provider of integrated exploration and appraisal testing

5. Niche technologies & services for the drilling and completion phase

6. Customized frac flow back and well clean up solutions


1. Restricted to Well management – low diverse portfolio
2.Market share has remained historically same in well tested market


1.High demand and niche market

2.Can diversify into other technologies
3.Upward integration by entering into own oil fields


1.Oil & Gas companies can start own well management systems
2.Government regulations on well management

3. Increasing costs of operations and economic fluctuations



1. Weatherford International

3.Baker Hughes Incorporated

4.Halliburton Company

The table above concludes the Expro SWOT analysis along with its marketing and brand parameters.


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