San Diego Gas & Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 712

SWOT Analysis of San Diego Gas & Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

San Diego Gas & Electric

Parent Company

Sempra Energy


Electric & Natural gas utility



Tagline/ Slogan

A Sempra Energy Utility


Parent company in fortune 500 companies



Electricity and energy

Target Group

Residential & Business services


Balanced mix of resources to meet the growing energy needs of San Diego

SWOT Analysis


1. Customer base of 3+ million in San Diego and California
2. Fortune 500 energy services holding company that is based in San Diego
3. A balanced mix of resources to meet the growing energy needs of San Diego
4. They take great pride of their diversity and cross culture

5. The company has a workforce consisting of 5000+ employees


1.2011 Southwest black out, SDG&E’s system rapidly collapsed for 2days
2.Crash Lawsuit, Attorney argued for alleged negligence in placing warning lights on tower


1.Can diversify into other renewable energies
2.Can tap into other markets
3.Solar & Nuclear power generation capabilities


1.High competition means limited market share
2.Government regulations and legal suits
3.Energy technologies are changing drastically



1.Pacific Gas
2.Southern California Gas
3.Edison International

The table above concludes the San Diego Gas & Electric SWOT analysis along with its marketing and brand parameters.


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