Sierra Pacific SWOT Analysis, USP & Competitors

Posted in Energy & Power, Total Reads: 757

SWOT Analysis of Sierra Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sierra Pacific

Parent Company

NV Energy


Electric & Natural Gas utility


Energy & Power

Tagline/ Slogan

The Guys in the Big Red Trucks


Energy efficient & Home comfort since 1984

Sierra Pacific STP


Energy and electricity

Target Group

Residential, Commercial, Government and Industrial Customers


Home comfort and Heating & Air Specialists

Sierra Pacific SWOT Analysis


1. Sierra Pacific won the Angie’s List super service award
2. Recognized for many decades accreditation with BBB
3. Owns more than 15 fossil fueled & hydroelectric power plants with about 1500+ MW of generating Capacity
4. Vertically integrated public utility that generates, transmits and distributes electric energy throughout northern Nevada

5. Sierra Pacific also operates as a local distribution company and provides natural gas service to customers in Reno and Sparks, Nev.


1. Low credit rating as these businesses have a low projected risk of delinquency
2.High price wars affecting profits and consolidation


1. Can tap into other major markets
2.Can downward integrate into oil & gas exploration systems
3.Upgradation of pool controls


1. Government legal & regulator structure

2. High competition in the market
3.New technologies may affect existing home efficiency systems

Sierra Pacific Competition


2.SouthWest Gas Corporation
3.Sempra Energy

The brandguide table above concludes the Sierra Pacific SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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