We Energies SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 695

SWOT Analysis of We Energies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

We Energies

Parent Company

Wisconsin Energy Corporation


Electric & Natural Gas Services



Tagline/ Slogan

Energy You Can Depend On


Leading electric utility company in US



Energy and electricity

Target Group

Residential and Business


America’s most reliable utility

SWOT Analysis


1. Customer base more than 2 million natural gas customers
2. Has more than 5000 employee base
3. Good brand equity and financial strength
4. Good diverse portfolio- Wind, Coal & Hydro

5.Active in lucrative regions Michigan & Wisconsin

6. The first of two 500+megawatt natural gas-fueled units begins commercial operation at the Port Washington Generating Station


1. Criticized for alleged lobbying and not paying taxes
2.Has some problem with power outs and operates only in Michigan state


1. Can tap into more potential Asian and global market
2.Can expand into renewable energy portfolio
3.Continous demand for power in U.S


1. Government regulations and coal market prices are volatile
2.High Competition with presence of much larger companies
3.Consolidation of power industry in U.S



1. Delta Electricity
2.Public Power
3.CMS Energy

The table above concludes the We Energies SWOT analysis along with its marketing and brand parameters.


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