East Ohio Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 663

SWOT Analysis of East Ohio Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

East Ohio Gas

Parent Company

Dominion Resources Inc.


Natural gas utility



Tagline/ Slogan

It all starts here


largest gas distribution subsidiary of Dominion Resources



Energy and electricity

Target Group

Residential, Commercial & Industrial


Technology that sets standards for assessing and improving the energy performance, as well as the health environment of homes

SWOT Analysis


1. Dominion was listed on the Fortune 500
2. Investments to reduce air emissions at existing stations
3. The dominion of The East Ohio Gas Company includes more than 400 cities and towns in eastern and western Ohio
4. Distributes natural gas to about 1.2+ million residential, commercial, and industrial customers in eastern and western Ohio


1. Disaster of Cleveland East Ohio Gas Explosion
2.Controversies on High Voltage lines
3.Political Economy Research Institute ranks it among corporations emitting airborne pollutants in the United States


1.Can tap into renewable energy sources
2.can tap into other high emerging markets
3.Can diverse their customer base


1.Huge competition and price wars
2.Government regulations and laws
3.Customers can switch to clean solar energy



1.Columbia Gas of Ohio, Inc.
2.Duke Energy Ohio, Inc.
3.Vectren Energy Delivery of Ohio Inc.

The table above concludes the East Ohio Gas SWOT analysis along with its marketing and brand parameters.


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