Orbital Corporation SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1228

SWOT Analysis of Orbital Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orbital Corporation

Parent Company

Orbital Corporation Ltd.


Clean engine technologies and alternative fuel systems


Energy & Power

Tagline/ Slogan

Leader in Specialized Engine & Vehicle systems


Innovation in advanced technology with 30years experience

Orbital Corporation STP


Energy and electricity

Target Group

Commercial, Marine market, Motorcycle market


High efficient technically advanced fuel systems

Orbital Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Orbital Corporation :

1. High product portfolio revenue source from multiple sources
2. Provides alternative fuel systems with reduced environmental impact from gas emission
3. Orbital LPG is claimed to be the latest generation in automotive LPG fuel system
4. Awarded Banksia award for its innovative combustion technology

5. Known for R&D and Innovation


1. Highly dependent on a few geographic areas for revenues and limited presence
2.Dependent on Automobile industries for LPG system


1. Can tap into other emerging markets
2.Can start own energy generation capabilities
3.Can upward integrate into own automobile engines


1. Technology changes were rapidly making Orbital on toe all the time
2.Government regulations & laws

3. Increasing competition and higher costs of operations

Orbital Corporation Competition


Below are the 3 main Orbital Corporation competitors :

1.Daimler AG
3.Robert Bosch

The brandguide table above concludes the Orbital Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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