Scottish Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1138

SWOT Analysis of Scottish Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Scottish Power

Parent Company



Electricity & Natural Gas utilities



Tagline/ Slogan

The Energy People


Distribution & Sales Force in UK



Energy and electricity

Target Group

Residential, Business & National grids( Retail & Wholesale)


Easier than ever to take control of your energy

SWOT Analysis


1. Known for high efficient & control system
2. Offers a wide range of products for their customers
3. High profitability & Revenue

4. Huge distribution and Sales network

5. Parent company is the world leader in renewable energy

6. Initiative to help cancer patients through Cancer Research UK

7. The organization has close to 10,000 employees

8. The company has expertise in Electricity generation, transmission, distribution, retailing


1. Alleged for manipulating power market for profits
2. Known for least carbon efficient power station

3. Considered among top few most polluting power station in Europe


1.Can tap into global market by expanding to emerging economies
2.Can improve renewable energy resources
3.Can expand their portfolio  and acquiring smaller firms


1.Huge competition means slow market share growth
2.Government rules and allegations
3.Increasing costs and rate of interest



1.EDF Energy
2.British Gas

The table above concludes the Scottish Power SWOT analysis along with its marketing and brand parameters.


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