Sydney Water SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1267

SWOT Analysis of Sydney Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sydney Water

Parent Company

Government of New South Wales


Water Utility


Energy & Power

Tagline/ Slogan



Australia’s Largest Water Utility

Sydney Water STP


Energy and electricity

Target Group

Residential, Commercial and Industrial trade


Valued water solutions

Sydney Water SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sydney Water :

1. Historically held Monopoly over the supply of water in Sydney
2.Lot of investments in renewable energy
3. Generates substantial amount of energy needs from renewable energy
4. Reduced environmental impact on products & services

5.Energy production using the gasses generated at water treatment plants


1. Criticism of large scale contamination – 1998 Sydney Water Crisis
2.Restricted to a small region compared to global firms
3.Government takes control on the company means limited flexibility


1. Can tap into natural gas & Hydroelectric power generation
2.can tap into other global markets
3.New technologies in water supply and treatment


1. Government regulations & Law
2.Recently government opened the market resulting competition

Sydney Water Competition


Below are the 2 main Sydney Water competitors :

1.NSW Government
2.Global Water Intelligence

The brandguide table above concludes the Sydney Water SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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