Sydney Water SWOT Analysis, USP & Competitors

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SWOT Analysis of Sydney Water with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sydney Water

Parent Company

Government of New South Wales


Water Utility



Tagline/ Slogan



Australia’s Largest Water Utility



Energy and electricity

Target Group

Residential, Commercial and Industrial trade


Valued water solutions

SWOT Analysis


1. Historically held Monopoly over the supply of water in Sydney
2.Lot of investments in renewable energy
3. Generates substantial amount of energy needs from renewable energy
4. Reduced environmental impact on products & services

5.Energy production using the gasses generated at water treatment plants


1. Criticism of large scale contamination – 1998 Sydney Water Crisis
2.Restricted to a small region compared to global firms
3.Government takes control on the company means limited flexibility


1. Can tap into natural gas & Hydroelectric power generation
2.can tap into other global markets
3.New technologies in water supply and treatment


1. Government regulations & Law
2.Recently government opened the market resulting competition



1.NSW Government
2.Global Water Intelligence

The table above concludes the Sydney Water SWOT analysis along with its marketing and brand parameters.


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