Energex SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1128

SWOT analysis of Energex analyses the brand/company with its strengths, weaknesses, opportunities & threats. Energex is one of the leading brands in the energy & power sector. The table below also lists the top Energex competitors and elaborates Energex segmentation, targeting, positioning & USP.

Energex SWOT, Competitors, Marketing STP & Brand analysis Table
Energex Brand Analysis
Parent Company

Government of Queensland

Category

Energy

Sector

Energy & Power

Tagline/ Slogan

Positive energy; Queensland’s energy

USP

Sophisticated energy distribution networks and delivering world-class energy products, services and expertise to one of Australia's fastest growing communities.

Energex STP
Segment

Electrical power distribution

Target Group

Residents and businesses in South East Queensland

Positioning

Sophisticated energy distribution networks and delivering world-class energy products, services and expertise to one of Australia's fastest growing communities.

Energex SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Energex. Strengths are:

1. Been providing electricity to Queenslanders for more than 100 years
2. Provides distribution services to almost 1.5 million domestic and business connections, delivering electricity to a population base of around 3+ million people
3. High performing total assets and strong financial position
4. Technological innovation and advanced management systems which drive efficiency, quality and safety

5. Over 3000 people are employed in the organization

Weaknesses

Here are the weaknesses in the Energex SWOT Analysis:

1. Limited geographic reach means only limited business opportunities
2.Conflicts with the union affects operations

Opportunities

Following are the Opportunities in Energex SWOT Analysis:

1. Opportunities in renewable energy domain
2. Leverage its technological capabilities in other markets

3. Geographic expansion and tie-ups with global players

Threats

The threats in the SWOT Analysis of Energex are as mentioned:

1. Changing dynamics of energy sources
2. Increasing competition, consolidation
3.High tax liabilities

Energex Competition
Competitors

Below are the top 2 Energex competitors:

1. Ergon
2.Energy Australia

The brandguide table above concludes the Energex SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Energex. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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