SWOT Analysis of Eraring Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Eraring Energy |
|
Parent Company |
Origin Energy |
Category |
Energy Generation |
Sector |
|
Tagline/ Slogan |
- |
USP |
Australia’s largest energy generation company |
Eraring Energy STP |
|
Segment |
Electricity generation |
Target Group |
Electricity companies which distribute to residents and homes |
Positioning |
Australia's largest electricity generation companies competing in the National Electricity Market |
Eraring Energy SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eraring Energy : 1. Has a portfolio of generating sites using thermal coal, wind, and hydroelectric power. 4. One of the strongest player in the region |
Weaknesses |
1. Asbestos related diseases arising from exposure to asbestos at the power stations for the employees |
Opportunities |
1. Can explore renewable sources of energy |
Threats |
1. Threat from renewable sources of energy 2. Govt regulations and fluctuating markets 3. Economic recessions and huge investments can affect the margins |
Eraring Energy Competition |
|
Competitors |
Below are the 2 main Eraring Energy competitors : 1. AGL Energy |
The brandguide table above concludes the Eraring Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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