Eraring Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 747

SWOT Analysis of Eraring Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eraring Energy

Parent Company

Origin Energy


Energy Generation


Energy & Power

Tagline/ Slogan



Australia’s largest energy generation company

Eraring Energy STP


Electricity generation

Target Group

Electricity companies which distribute to residents and homes


Australia's largest electricity generation companies competing in the National Electricity Market

Eraring Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eraring Energy :

1. Has a portfolio of generating sites using thermal coal, wind, and hydroelectric power.
2. Australia’s largest energy generation company
3. Combined generating capacity of over 3,000 megawatts

4. One of the strongest player in the region


1. Asbestos related diseases arising from exposure to asbestos at the power stations for the employees
2.Lot of changes after acquisition by Origin Energy which could be counter productive


1. Can explore renewable sources of energy
2. Good financial backing from Origin Energy which can be used to expand


1. Threat from renewable sources of energy

2. Govt regulations and fluctuating markets

3. Economic recessions and huge investments can affect the margins

Eraring Energy Competition


Below are the 2 main Eraring Energy competitors :

1. AGL Energy
2. Alinta Energy

The brandguide table above concludes the Eraring Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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