Hardy Oil and Gas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1054

SWOT Analysis of Hardy Oil and Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hardy Oil and Gas

Parent Company

Hardy Oil and Gas Plc




Energy & Power

Tagline/ Slogan



Attractive portfolio of exploration, development and production assets

Hardy Oil and Gas STP


Oil and Gas Exploration

Target Group

Companies looking to buy oil and gas for refining


Strategic position in the oil and gas basins on the east coast of India, and off the Saurashtra west coast near the Bombay High field

Hardy Oil and Gas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hardy Oil and Gas :

1. In 2007 the Company announced a successful well test on the Oza field in Nigeria.
2. The D3 exploration license encompasses an area of 3,000+ square kilometers and is located approximately 45 kilometers offshore.
3. The Company has acquired key
strategic relationships with national oil companies, local service providers, and industry peers to maintain a sustainable competitive advantage

4. The Company endeavours to mitigate its capital exposure by maintaining lower participating interest in higher risk exploration and appraisal activities and maintaining investment in low risk production
and development blocks.

5. One of the leading oil exploration and production businesses in UKx


1. Presence restricted only in a few locations worldwide
2. Limited number of customers and  there is too much dependence on them

3. Signs of unrest within the company can affect the business


1. Large areas of underexplored basins are available for exploration

2. India being one of the world’s fastest growing economies with a huge demand for energy, the market for monetization of future hydrocarbon discoveries is easily accessible.

3. Expanding to newer geographies and tie-ups with global majors


1. Other oil and gas exploration firms with better access to oil and gas reserves
2. Rising pressures of crude oil prices could lead to reduction in profitability

3. Strict govt regulations and fluctuating prices affect margins

Hardy Oil and Gas Competition


Below are the 3 main Hardy Oil and Gas competitors :

1. Centurion Energy International Inc.
2.Afren Plc
3.Cairn Energy Plc

The brandguide table above concludes the Hardy Oil and Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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