Hardy Oil and Gas SWOT Analysis, USP & Competitors

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SWOT Analysis of Hardy Oil and Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hardy Oil and Gas

Parent Company

Hardy Oil and Gas Plc




Oil and Gas Exploration

Tagline/ Slogan



Attractive portfolio of exploration, development and production assets



Oil and Gas Exploration

Target Group

Companies looking to buy oil and gas for refining


Strategic position in the oil and gas basins on the east coast of India, and off the Saurashtra west coast near the Bombay High field

SWOT Analysis


1. In 2007 the Company announced a successful well test on the Oza field in Nigeria.
2. The D3 exploration license encompasses an area of 3,000+ square kilometers and is located approximately 45 kilometers offshore.
3. The Company has acquired key
strategic relationships with national oil companies, local service providers, and industry peers to maintain a sustainable competitive advantage

4. The Company endeavours to mitigate its capital exposure by maintaining lower participating interest in higher risk exploration and appraisal activities and maintaining investment in low risk production
and development blocks.

5. One of the leading oil exploration and production businesses in UKx


1. Presence restricted only in a few locations worldwide
2. Limited number of customers and  there is too much dependence on them

3. Signs of unrest within the company can affect the business


1. Large areas of underexplored basins are available for exploration

2. India being one of the world’s fastest growing economies with a huge demand for energy, the market for monetization of future hydrocarbon discoveries is easily accessible.

3. Expanding to newer geographies and tie-ups with global majors


1. Other oil and gas exploration firms with better access to oil and gas reserves
2. Rising pressures of crude oil prices could lead to reduction in profitability

3. Strict govt regulations and fluctuating prices affect margins



1. Centurion Energy International Inc.
2.Afren Plc
3.Cairn Energy Plc

The table above concludes the Hardy Oil and Gas SWOT analysis along with its marketing and brand parameters.


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