Hawaii Gas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 951

SWOT Analysis of Hawaii Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hawaii Gas

Parent Company

Macquarie Infrastructure Company LLC




Energy & Power

Tagline/ Slogan

The clean energy company


The only franchised gas utility in the State of Hawai'i

Hawaii Gas STP


Gas utility companies

Target Group

Residential customers, military facilities, hotels and restaurants, state and county government, agriculture etc


Focused on bringing Hawaii cleaner, lower-cost energy

Hawaii Gas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hawaii Gas :

1. The only franchised gas utility in the State of Hawaii
2. Has installed gas pipeline infrastructure, built bulk storage facilities with access to the harbor and developed a highly skilled workforce on every major island to serve the people of Hawai'i
3. Is proud to be local and has been serving the Islands for more than 100 years.
4. On Oahu SNG (synthetic natural gas) is distributed through approximately 1,000 miles of pipeline to nearly 30,000 residential, commercial and industrial customers.


1. Remote from other places
2.Isolated electrical power grid
3.Highly oil-dependent energy system


1.No energy intensive industry
2.Wide range of RE available

3. Associations and tie-ups with major energy companies for better business


1.Price volatility affects margins
2. Threat from renewable sources of energy

Hawaii Gas Competition


Below are the 2 main Hawaii Gas competitors :

1. Chevron

2. Shell

The brandguide table above concludes the Hawaii Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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