MidAmerican Energy Company SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1410

SWOT Analysis of MidAmerican Energy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MidAmerican Energy Company

Parent Company

Berkshire Hathaway Energy




Energy & Power

Tagline/ Slogan

Obsessively, Relentlessly at Your Service


Deliver exceptional personal service to the customer

MidAmerican Energy Company STP


Electricity generation and distribution, and natural gas provider

Target Group

Residents and Businesses with electricity needs in Iowa, Illinois, South Dakota and Nebraska


Commitment to the customer to provide exceptional service

MidAmerican Energy Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MidAmerican Energy Company :

1. Has a diverse number of sources to generate electricity- coal, wind, natural gas, oil, nuclear, hydroelectric
2. Plans to invest a significant amount in wind generation which would reduce dependence on nonrenewable sources
3. Has a large customer base.  Provides service to 700,000+ electric customers & natural gas customers in a 10,000-square mile area in Iowa, Illinois, South Dakota and Nebraska
4. Energy management programs of PacifiCorp and MidAmerican Energy


1. Dependence on subsidiaries to meet obligations

2. Coal-fired generation assets of MidAmerican Energy and PacifiCorp
3. Differential costs result in price pressures which cannot be passed on to customers


1. Acquisition of renewable energy projects
2. Entry into the Canadian market

3. Tie-ups with global players to boost its presence


1. Variations in commodity prices
2. Intense competition among pipeline companies

3.Facing regulatory issues against generation of nuclear powered energy

MidAmerican Energy Company Competition


Below are the 3 main MidAmerican Energy Company competitors :

1. Alliant Energy
2. Entergy Corporation

The brandguide table above concludes the MidAmerican Energy Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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