Missouri Gas Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 801
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SWOT Analysis of Missouri Gas Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Missouri Gas Energy

Parent Company

Energy Transfer Equity

Category

Energy

Sector

Energy & Power

Tagline/ Slogan

-

USP

Part of the largest gas distribution company in Missouri

Missouri Gas Energy STP

Segment

Natural gas distribution

Target Group

Communities requiring natural gas

Positioning

Focused on bringing Missouri cleaner, lower-cost energy

Missouri Gas Energy SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Missouri Gas Energy :

1. Gives rebates to customers on use of energy efficient equipment
2. Serves over 500,000 customers
3. Part of the largest gas distribution company in Missouri

4. Regionally a very strong player

Weaknesses

1. Job cuts leading to employee dissatisfaction
2. Instances of alleged fraud by company employees

Opportunities

1. Diversify in alternate energy sources
2. Opportunity to expand more geographically

Threats

1. Issues of phony bills
2. Frequently in tussle with the government over rates

3. Big competition entering the market can topple its market share

Missouri Gas Energy Competition

Competitors

Below are the 2 main Missouri Gas Energy competitors :

1. Summit natural gas
2. Laclede gas company


The brandguide table above concludes the Missouri Gas Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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