Missouri Gas Energy SWOT Analysis, Competitors & USP

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SWOT Analysis of Missouri Gas Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Missouri Gas Energy

Parent Company

Energy Transfer Equity




Energy & Power

Tagline/ Slogan



Part of the largest gas distribution company in Missouri

Missouri Gas Energy STP


Natural gas distribution

Target Group

Communities requiring natural gas


Focused on bringing Missouri cleaner, lower-cost energy

Missouri Gas Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Missouri Gas Energy :

1. Gives rebates to customers on use of energy efficient equipment
2. Serves over 500,000 customers
3. Part of the largest gas distribution company in Missouri

4. Regionally a very strong player


1. Job cuts leading to employee dissatisfaction
2. Instances of alleged fraud by company employees


1. Diversify in alternate energy sources
2. Opportunity to expand more geographically


1. Issues of phony bills
2. Frequently in tussle with the government over rates

3. Big competition entering the market can topple its market share

Missouri Gas Energy Competition


Below are the 2 main Missouri Gas Energy competitors :

1. Summit natural gas
2. Laclede gas company

The brandguide table above concludes the Missouri Gas Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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