Enstar Natural Gas SWOT Analysis, USP & Competitors

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SWOT Analysis of Enstar Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Enstar Natural Gas

Parent Company

SEMCO Energy Inc., Alta Gas


Natural Gas Utilities



Tagline/ Slogan

All Our Energy Goes into Customer


Serving clean burning, economical and efficient natural gas for over 50 years



Alaska & Anchorage

Target Group

Homes & Business


Excellent Customer service

SWOT Analysis


1. Serving majority population of Alaska
2. Delivers natural gas to 130,000 customers
3. Natural Gas delivered to homes is about 91% energy efficient while electricity is only 30% efficient
4. Subsidiary of Alta Gas that provides financial strength & stability


1. Dependent on natural gas alone – no diverse portfolio
2.Very low geographical scope and hIgh competition


1.Can expand into other geographies
2.Diversify portfolio – renewable energies
3.High demand- never ending energy demand


1. Increasing competition from global company’s
2.Government regulations can affect drastically
3.Solar energy may take over natural gas utilities



1.Fairbanks Natural Gas
2.Consumers Energy
3.DTE Electric



The table above concludes the Enstar Natural Gas SWOT analysis along with its marketing and brand parameters.


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