Intermountain Gas Company SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 963

SWOT Analysis of Intermountain Gas Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Intermountain Gas Company

Parent Company

MDU Resources Group, Inc.


Natural Gas utilities


Energy & Power

Tagline/ Slogan

A Subsidiary of MDU Resources Group, Inc.


most cost-effective, clean, and efficient energy

Intermountain Gas Company STP



Target Group

Residential, Commercial & Industrial customers


unsurpassed quality service at the lowest possible cost

Intermountain Gas Company SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Intermountain Gas Company :

1. Customer base of 320,000 in Idaho region
2. Low income Heating Assistance Program for low income group
3. Customized cost modeling and comparisons with alternative energy resources were also provided by intgas

4. Provides compressed natural gas to fuel private/ business vehicles


1. Low product portfolio
2.Low geographic scope – restricted to Idaho
3.Stocks of MDU resources group is declining resulting in low investments


1. Can tap into other renewable energy markets
2.Can expand into other geographical regions
3.Can upward integrate into cooking equipment’s


1.Government regulations may affect whole industry
2.Cooking Heaters may come with their own energy producing capabilities – downward integration by cooking equipment companies
3.Solar energy can pull gas customers

Intermountain Gas Company Competition


Below are the 3 main Intermountain Gas Company competitors :

1.Questar Gas
3.Idaho Power


The brandguide table above concludes the Intermountain Gas Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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