Long Beach Gas & Oil Department SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 866

SWOT Analysis of Long Beach Gas & Oil Department with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Long Beach Gas & Oil Department

Parent Company

City of Long Beach Incorporated


Natural Gas & Oil Utilities


Energy & Power

Tagline/ Slogan

Many Unique neighborhoods, One great city


Government owned utility

Long Beach Gas & Oil Department STP


Long Beach & Signal Hill

Target Group

Residential & Business services


Environment protected gas & oil operations

Long Beach Gas & Oil Department SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Long Beach Gas & Oil Department. Strengths are:

1. Provides service to approximately 500,000 residents and businesses in the cities of Long Beach and Signal Hill
2. Community services from revenue like library etc.
3. The first public natural gas fueling station in the County is opened at the Spring Street facility
4. Designs and installs natural gas pipelines; monitors gas pressure, flow and quality and provides timely response to gas pipeline emergencies

5.Energy Upgrade California Program  offering energy rebates


Here are the weaknesses of Long Beach Gas & Oil Department :

1. Recently deregulated natural gas utility industry increasing competition
2.Restricted to few locations and utilities


Following are the Opportunities of Long Beach Gas & Oil Department :

1. Expansion into other energy sources
2.Never ending and growing demand
3. Can easily enter into renewable energies


The threats of Long Beach Gas & Oil Department are as mentioned :

1. Deregulation-competition
2.Solar utilities may over take gas utilities

3. Increasing competition activity especially established global players

Long Beach Gas & Oil Department Competition


Below are the 3 main Long Beach Gas & Oil Department competitors :

2.Pacific gas & Electric
3.Clean Energy



The brandguide table above concludes the Long Beach Gas & Oil Department SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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