SWOT Analysis of Long Beach Gas & Oil Department with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Long Beach Gas & Oil Department | |
Parent Company |
City of Long Beach Incorporated |
Category |
Natural Gas & Oil Utilities |
Sector |
|
Tagline/ Slogan |
Many Unique neighborhoods, One great city |
USP |
Government owned utility |
Long Beach Gas & Oil Department STP | |
Segment |
Long Beach & Signal Hill |
Target Group |
Residential & Business services |
Positioning |
Environment protected gas & oil operations |
Long Beach Gas & Oil Department SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Long Beach Gas & Oil Department : 1. Provides service to approximately 500,000 residents and businesses in the cities of Long Beach and Signal Hill 5.Energy Upgrade California Program offering energy rebates |
Weaknesses |
1. Recently deregulated natural gas utility industry increasing competition |
Opportunities |
1. Expansion into other energy sources |
Threats |
1. Deregulation-competition 3. Increasing competition activity especially established global players |
Long Beach Gas & Oil Department Competition | |
Competitors |
Below are the 3 main Long Beach Gas & Oil Department competitors : 1.Socalgas |
The brandguide table above concludes the Long Beach Gas & Oil Department SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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