City Utilities of Springfield SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 588

SWOT Analysis of City Utilities of Springfield with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

City Utilities of Springfield

Parent Company

Public Utilities


Electricity, natural gas, water, telecommunications and transit services



Tagline/ Slogan

Bringing Power Home


community-owned utility serves



Southwest Missouri

Target Group

Residential, Commercial & Contracts


Premier municipal Utility

SWOT Analysis


1. Diverse product portfolio – Natural Gas, Water, Telecommunications & Electricity
2. Community owned - CU enjoys a unique bond with its customers and service area.
3. Investments helping preserve benefits of Springfield future
4. CU provides service to over 106,000 customers

5.Expansion in onsite generation system for disinfection


1. Restricted to a small location
2.Low customer target base and no much R&D Investments


1.Can expand to other markets
2.Can expand into solar systems
3.Can expand their customer base to industries


1. High Competition
2.Solar system may attract natural gas customers



1. Missouri Gas Energy
2.Laclede Gas



The table above concludes the City Utilities of Springfield SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to City Utilities of Springfield. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: