New Jersey Resources SWOT Analysis, USP & Competitors

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SWOT Analysis of New Jersey Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New Jersey Resources

Parent Company

New Jersey Resources




Retail and wholesale energy services

Tagline/ Slogan



Enhancing customers' quality of life by meeting their expectations for reliability and value in an environmentally responsible way



Retail and wholesale energy services

Target Group

Customers in the Gulf Coast to the New England regions, including the Mid-Continent region, the West Coast and Canada


Provides reliable energy and natural gas services including transportation, distribution and asset management

SWOT Analysis


1. Reliably operates and maintains 6,700 miles of natural gas transportation and distribution infrastructure
2. Develops and manages a diverse portfolio of more than 750,000+ dth/d of transportation capacity and 50+ Bcf of storage capacity
3. Strong annual revenues shows its financial stability
4. Serves nearly half a million customers and provides appliance installation, repair and contract service to approximately 150,000 homes and businesses


1. Highly diversified portfolio which could be a deterrent to focusing on specific businesses

2. The company operates in a few locations means low market shre growth


1. Can explore renewable sources of energy
2. Expanding further in the Canadian market

3. Tie-up with international players to boost the business


1. Increasing consolidation from other big players is giving rise to intense competition
2. Environmental concerns could lead to loss in credibility

3. Increasing costs of operations



1. Ameri gas
2.Systrum Energy


The table above concludes the New Jersey Resources SWOT analysis along with its marketing and brand parameters.


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