SWOT Analysis of Oklahoma Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Oklahoma Natural Gas |
|
Parent Company |
ONE Gas Inc. |
Category |
Energy |
Sector |
|
Tagline/ Slogan |
A Division of ONE Gas |
USP |
Deliver natural gas service with no adverse effect on the public, our customers, employees or the environment |
Oklahoma Natural Gas STP |
|
Segment |
Natural Gas distribution |
Target Group |
Residential, commercial and industrial customers in Oklahoma |
Positioning |
Deliver natural gas service with no adverse effect on the public, our customers, employees or the environment |
Oklahoma Natural Gas SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oklahoma Natural Gas : 1. Part of one of the largest publicly traded, 100 percent-regulated natural gas utilities in the United States 4. Strong presence of the brand in the region |
Weaknesses |
1. Presence limited to Oklahoma means low revenues |
Opportunities |
1. It can look to expand its geographic coverage |
Threats |
1. Harsh weather is creating obstacles to producing it, and more pipelines have to be built for the natural gas 2. Intense competition among pipeline companies 3. Higher costs of operations is a concern |
Oklahoma Natural Gas Competition |
|
Competitors |
Below are the 2 main Oklahoma Natural Gas competitors : |
The brandguide table above concludes the Oklahoma Natural Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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