Oklahoma Natural Gas SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 813

SWOT Analysis of Oklahoma Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oklahoma Natural Gas

Parent Company

ONE Gas Inc.




Energy & Power

Tagline/ Slogan

A Division of ONE Gas


Deliver natural gas service with no adverse effect on the public, our customers, employees or the environment

Oklahoma Natural Gas STP


Natural Gas distribution

Target Group

Residential, commercial and industrial customers in Oklahoma


Deliver natural gas service with no adverse effect on the public, our customers, employees or the environment

Oklahoma Natural Gas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Oklahoma Natural Gas :

1. Part of one of the largest publicly traded, 100 percent-regulated natural gas utilities in the United States
2. 20,000+ miles of Distribution Mains and Services
3. Serves over 800,000 customers

4. Strong presence of the brand in the region


1. Presence limited to Oklahoma means low revenues
2.Has been susceptible to utility bill scams in recent times


1. It can look to expand its geographic coverage
2. It can expand into more products and services and leverage its positive image


1. Harsh weather is creating obstacles to producing it, and more pipelines have to be built for the natural gas

2. Intense competition among pipeline companies

3. Higher costs of operations is a concern

Oklahoma Natural Gas Competition


Below are the 2 main Oklahoma Natural Gas competitors :

1. Chesapeake energy
2.CenterPoint energy

The brandguide table above concludes the Oklahoma Natural Gas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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