Philadelphia Gas Works SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 663

SWOT Analysis of Philadelphia Gas Works with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Philadelphia Gas Works

Parent Company

Philadelphia Gas Works




Natural Gas

Tagline/ Slogan



Largest municipally owned natural gas utility in the US



Natural Gas

Target Group

Residential and commercial customers in the City of Philadelphia


Natural gas energy service and solutions to residential and commercial customers in the City of Philadelphia

SWOT Analysis


1. Serves more than 500,000 customers
2. Manages a distribution system of approximately 6,000 miles of gas mains and service pipes
3. Ability to deliver an annual 75+ billion cubic feet of safe, reliable natural gas

4. Regionally a strong brand presence


1. Limited geographic presence means low market share
2.Is going to be sold soon to UIL Holdings Group, but the employees and residents of Philadelphia are against it
3.Lot of old infrastructure which is leading to losses in efficiency


1. Can overhaul its infrastructure after being purchased by UIL Holdings
2.Philadelphia is becoming an R&D hub for the energy sector in the US, the company can invest in new technologies


1.Increasing competition
2.New sources of energy

3. Higher operations costs can affect business



1. PECO Energy
2.UGI Corporation

The table above concludes the Philadelphia Gas Works SWOT analysis along with its marketing and brand parameters.


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