Puget Sound Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 850

SWOT Analysis of Puget Sound Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Puget Sound Energy

Parent Company

Macquarie Consortium




Energy & Power

Tagline/ Slogan



Safe and reliable electric service

Puget Sound Energy STP


Electrical power and natural gas utility

Target Group

Customers in Western Washington region


Safe and reliable electric service

Puget Sound Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Puget Sound Energy. Strengths are:

1. More than 1 million electric and more than 770,000 natural gas customers
2. Has a rich history of 135 years

3. Over 3000 employees are a part of the organization

4. Products and services include electricity and natural gas


Here are the weaknesses of Puget Sound Energy :

1. Limited primarily in Puget Sound region of Western Washington
2. Has faced issues with customer billing


Following are the Opportunities of Puget Sound Energy :

1. Service area population is growing, big potential for growth

2. Acquisition of smaller player and tie-ups with bigger players

3. The company can also explore newer geographies


The threats of Puget Sound Energy are as mentioned :

1. Falling demand in customers’ electrical energy needs

2. Increasing activity of bigger competitors

3. Rising costs of operations can cause a difficulty

Puget Sound Energy Competition


Below are the 2 main Puget Sound Energy competitors :

1. APS

The brandguide table above concludes the Puget Sound Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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