SandRidge Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of SandRidge Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SandRidge Energy

Parent Company

SandRidge Energy




Oil and Natural gas exploration and production

Tagline/ Slogan

The power of US


Exploration and production activities in shallow, conventional, domestic on-shore oil basins



Oil and Natural gas exploration and production

Target Group

Utilities and industrial customers looking to buy oil and natural gas


Exploration and production activities in shallow, conventional, domestic on-shore oil basins

SWOT Analysis


1. Company owns 1.85 million acres of leasehold in the Mississippian
2. More than 11,000 potential horizontal drilling locations identified
3. Strong upstream operations
4. Focus on conventional and proven reservoirs

5. Strong workforce of over 2000+ employees


1. Geographic concentration means lower market share
2. High debt is a cause of concern for the company


1. Acquisitions to expand presence in the Gulf of Mexico region
2. Divestiture of non-core assets
3. Increasing demand for natural gas in the US


1. Intense competition
2. Compliance with environmental laws and regulations
3. Operational hazards



1.Apache Corp
2.Statoil ASA

The table above concludes the SandRidge Energy SWOT analysis along with its marketing and brand parameters.


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