Virginia Natural Gas SWOT Analysis, USP & Competitors

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SWOT Analysis of Virginia Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Virginia Natural Gas

Parent Company

AGL Resources




Natural gas distribution

Tagline/ Slogan

An AGL Resources Company


One of the fastest growing natural gas distribution companies in the country



Natural gas distribution

Target Group

Customers in southeastern Virginia


One of the fastest growing natural gas distribution companies in the country

SWOT Analysis


1. One of the fastest growing natural gas distribution companies in the country
2. Provides natural gas service to more than 275,000 residential, commercial and industrial customers
3. Operating a 150-mile (240 km) high-pressure intrastate pipeline originating in Quantico and terminating in Williamsburg, Virginia
4. Operating two propane storage and vaporization facilities and a Liquefied Natural Gas (LNG) facility located in James City County and Chesapeake to supplement natural gas supplies as needed


1. Limited geographic coverage
2. Restricted to distribution of natural gas


1. It can look to expand its geographic coverage
2. Increasing demand for natural gas in the US


1. Increasing competition in the natural gas sector
2. Environmental regulations

3. Seasonal variation



1.Caroline County Company
2.Washington Gas

The table above concludes the Virginia Natural Gas SWOT analysis along with its marketing and brand parameters.


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