Atmos Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1142

SWOT Analysis of Atmos Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atmos Energy

Parent Company

Atmos Energy


Natural Gas Distributor


Energy & Power

Tagline/ Slogan

America’s largest gas only utility


All-natural-gas entity

Atmos Energy STP


Varied customer base including commercial industry etc

Target Group

Consumers of electricity


Responsible Energy

Atmos Energy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Atmos Energy :

1. Has grown to become one of the largest natural-gas only distributors 
2. With various acquisitions over the years, has become a pioneer of large scale in the natural gas utility & non-utility business
3. It has a varied customer base including commercial, industrial and municipal customers
4. Growing concern for environmental degradation

5.Nearly 5000 people are a part of this organization

6. Strong customer base of over 3 million natural gas distribution customers


1. Decreasing margin in natural gas business
2. Portfolio is completely dependent on natural gas with minimal diversification


1. Increasing demand for power in the country
2. Environmental regulations would favor natural gas utilization 
3. Newer developments in technology that would optimize the extraction and cost


1. Sensitivity to economic conditions. Less favorable during slower economies
2. Sensitivity to weather

3. Increasing competition especially the bigger players expanding their reach

Atmos Energy Competition


Below are the 3 main Atmos Energy competitors :

1. AGL resources
2. Energen
3. National Fuel Gas Company

The brandguide table above concludes the Atmos Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Atmos Energy. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin