Atmos Energy SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1295

SWOT analysis of Atmos Energy analyses the brand/company with its strengths, weaknesses, opportunities & threats. Atmos Energy is one of the leading brands in the energy & power sector. The table below also lists the top Atmos Energy competitors and elaborates Atmos Energy segmentation, targeting, positioning & USP.

Atmos Energy

Parent Company

Atmos Energy

Category

Natural Gas Distributor

Sector

Energy & Power

Tagline/ Slogan

America’s largest gas only utility

USP

All-natural-gas entity

Atmos Energy STP

Segment

Varied customer base including commercial industry etc

Target Group

Consumers of electricity

Positioning

Responsible Energy

Atmos Energy SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Atmos Energy. Strengths are:

1. Has grown to become one of the largest natural-gas only distributors 
2. With various acquisitions over the years, has become a pioneer of large scale in the natural gas utility & non-utility business
3. It has a varied customer base including commercial, industrial and municipal customers
4. Growing concern for environmental degradation

5.Nearly 5000 people are a part of this organization

6. Strong customer base of over 3 million natural gas distribution customers

Weaknesses

Here are the weaknesses in the Atmos Energy SWOT Analysis:

1. Decreasing margin in natural gas business
2. Portfolio is completely dependent on natural gas with minimal diversification

Opportunities

Following are the Opportunities in Atmos Energy SWOT Analysis:

1. Increasing demand for power in the country
2. Environmental regulations would favor natural gas utilization 
3. Newer developments in technology that would optimize the extraction and cost

Threats

The threats in the SWOT Analysis of Atmos Energy are as mentioned:

1. Sensitivity to economic conditions. Less favorable during slower economies
2. Sensitivity to weather

3. Increasing competition especially the bigger players expanding their reach

Atmos Energy Competition

Competitors

Below are the top 3 Atmos Energy competitors:

1. AGL resources
2. Energen
3. National Fuel Gas Company



The brandguide table above concludes the Atmos Energy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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