American Electric Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2317

SWOT Analysis of American Electric Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Electric Power AEP

Parent Company

American Electric Power


Electric Utility


Energy & Power

Tagline/ Slogan

AEP, America’s Energy Partner


Among Largest generator of electricity in America

American Electric Power STP


Varied Consumers of electricity

Target Group

American electricity consumers


Producing electricity in the safest, most reliable and economical manner

American Electric Power SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Electric Power :

1. Functioning for more than a century, the technical expertise of AEP is one of its major strengths
2. The large scale of operation and integrated operations developed over the years
3. High entry barriers into this segment
4. Largest transmission network of the country connecting 5million consumers in US and Canada

5. Investments in greener energy

6. Over 18,000 people are employed with the brand

7. It has expertise in coal, nuclear, solar, hybrid, wind energy


1. High Dependence on coal-based energy generation is a concern 
2. Air pollution and toxic wastes have lead to criticism against the brand


1. Growing importance of renewable energy and hence investment in these areas
2. Growing population of US contributing to the increasing demand for power
3. Newer transmission projects and expanding its capacity


1. Government Interventions
2. Increasing concerns about pollution

American Electric Power Competition


Below are the 3 main American Electric Power competitors :

1. CenterPoint Energy, Inc.
2.Duke energy Corporation
3.Entergy Corporation

The brandguide table above concludes the American Electric Power SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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