Florida Power & Light SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 760

SWOT Analysis of Florida Power & Light with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FPL Florida Power & Light

Parent Company

NextEra Energy


Electric Utilities


Energy and Power

Tagline/ Slogan

Changing the current


It has one of the single largest fossil fuel burning power plant in the United States



Power generation and electric utilities

Target Group

Individuals and companies seeking power


Expertise in gas, nuclear and solar power

SWOT Analysis


1. Florida Power and Light serves around 4+ million customers in Florida
2. Power generation assets in more than 20 states
3. Very strong market position in Florida
4. Balanced fuel mix of FPL

5. Strong operative strength with close to 13000 employees

6. Regional entries to barrier

7. Its portfolio includes Electricity generation, transmission and distribution


1. Presence limited to a very small geography
2. Criticism due to alleged taxation issues


1.Increasing demand with increasing population
2.Growing popularity of renewable energy sources
3.Point beach nuclear plant


1.Hurricanes and other weather conditions
2.Consolidation in the north American electric utility industry
3.Compliance of environmental laws and regulations



1.Constellation energy Group
2.Dominion Resources

The table above concludes the Florida Power & Light SWOT analysis along with its marketing and brand parameters.


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