ComEd SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 662
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SWOT Analysis of ComEd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ComEd

Parent Company

Exelon Corporation

Category

Electric Transmission

Sector

Energy and Power

Tagline/ Slogan

Powering lives

USP

Largest electric utility in Illinois

STP

Segment

Users of Electricity

Target Group

Individual households, corporate, companies

Positioning

Largest electric utility in Illinois

SWOT Analysis

Strengths

1. Largest electric utility in Illinois
2. For more than 100 years ComEd has been primary electric delivery services company for north Illinois
3. Provides electric service to more than 3.7 million customers
4. Significant nuclear power generation assets

5. Strong retail customer base

6. Extensive transmission and transportation infrastructure

Weaknesses

1. Slow revenue growth and fluctuating margins
2.Intense competition means limited market share

Opportunities

1.Growing popularity of renewable energy
2.Increasing demand for electricity
3.Investment in solar energy

Threats

1.Consolidation in the North American electric utility industry
2.Environmental liabilities
3.Expiry of PPA

Competition

Competitors

1.Spark Energy
2.Constellation New Energy
3.Bluestar


The table above concludes the ComEd SWOT analysis along with its marketing and brand parameters.

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