Surya Roshni SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1470

SWOT Analysis of Surya Roshni with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Surya Roshni

Parent Company

Surya Roshni Limited (SURYAROSNI)




Power & Energy

Tagline/ Slogan

Energising Lifestyles


Good quality & durability




Target Group

Houses, corporates; Majorly India & Asian countries. Especially LED


Power in every city & every home

SWOT Analysis


1. It has accredited quality certifications from leading agencies and has years of successful completion of contracts on schedule

2. Established presence across two corners of India, leading to improved customer relationship

3. Nearly three decades of experience in Lighting Industry

4. Has expanded the business both in size and range through vertical integration, broadening nationwide marketing network, expanding the high-quality product range and complete backward integration

5. Exporting to over 40+ countries

6. Deep pockets as its parent company earns a strong revenue

7. Strong advertising and marketing through TVCs, sponsorships etc


1. Margins are very low due to intense competition

2. Uncertainties of external market forces also impact the business



1. To become an Integrated global energy corporation

2. Demand for green lightning is increasing

3. Increase middle class in developing economies

4. Robust growth through mergers and acquisitions

5. Strategic partnership with firms to enhance its web and mobile interface

6. Government planning to develop 100 modern cities in the country will boost demand


1. Acute competition from established market players and unorganized sectors

2. Environmental and state regulations increase operational costs

3. Increasing raw material costs



1. Philips

2. Havells

3. GE

The table above concludes the Surya Roshni SWOT analysis along with its marketing and brand parameters.


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