International Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1109

SWOT Analysis of International Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Power

Parent Company



Power Generation


Energy & Power

Tagline/ Slogan

By People For People


One of the oldest continuously existing multi national in the world

International Power STP


Individual, Medium to Large Scale Industries and Government

Target Group

MNCs, factories and individual homes


Reliable source of renewable power

International Power SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of International Power. Strengths are:

1. Strong organic growth shows it credibility
2. Benchmark energy player in fast growing emerging markets
3. Renewable growth shifting from developed economies to developing ones
4. Continuous decease of gross debt is good for business 
5. 200,000+ employees in almost 70 countries
6. Recognition includes award like Most valuable company in the “utilities” sector, world’s best companies, Most valuable brand etc.


Here are the weaknesses of International Power :

1. Present predominantly in Europe and limited global presence
2. Majorly dependent on coal because of which financial fluctuations hamper operations


Following are the Opportunities of International Power :

1. Global warming effects leads to increase in the consumption of power
2. Renewable sources of energy

3. More brand awareness and marketing to garner the faith and trust of customers & gain their loyalty.


The threats of International Power are as mentioned :

1. Revenues dependent on erratic weather conditions
2. Nuclear power still an unreliable source of electricity

International Power Competition


Below are the 3 main International Power competitors :


2.Duke energy

3.Dominion Resources

The brandguide table above concludes the International Power SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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