International Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1267

SWOT analysis of International Power analyses the brand/company with its strengths, weaknesses, opportunities & threats. In International Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like International Power to benchmark its business & performance as compared to the competitors and industry. International Power is one of the leading brands in the energy & power sector. The table below also lists the top International Power competitors and elaborates International Power market segmentation, target group, positioning & Unique Selling Proposition (USP).

International Power SWOT, Competitors, Marketing STP & Brand analysis Table
International Power Brand Analysis
Parent Company



Power Generation


Energy & Power

Tagline/ Slogan

By People For People


One of the oldest continuously existing multi national in the world

International Power STP

Individual, Medium to Large Scale Industries and Government

Target Group

MNCs, factories and individual homes


Reliable source of renewable power

International Power SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of International Power. Strengths are:

1. Strong organic growth shows it credibility
2. Benchmark energy player in fast growing emerging markets
3. Renewable growth shifting from developed economies to developing ones
4. Continuous decease of gross debt is good for business 
5. 200,000+ employees in almost 70 countries
6. Recognition includes award like Most valuable company in the “utilities” sector, world’s best companies, Most valuable brand etc.


Here are the weaknesses in the International Power SWOT Analysis:

1. Present predominantly in Europe and limited global presence
2. Majorly dependent on coal because of which financial fluctuations hamper operations


Following are the Opportunities in International Power SWOT Analysis:

1. Global warming effects leads to increase in the consumption of power
2. Renewable sources of energy

3. More brand awareness and marketing to garner the faith and trust of customers & gain their loyalty.


The threats in the SWOT Analysis of International Power are as mentioned:

1. Revenues dependent on erratic weather conditions
2. Nuclear power still an unreliable source of electricity

International Power Competition

Below are the top 3 International Power competitors:


2.Duke energy

3.Dominion Resources

The brandguide table above concludes the International Power SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to International Power. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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