International Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 689

SWOT Analysis of International Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Power

Parent Company



Power Generation


Energy and Power

Tagline/ Slogan

By People For People


One of the oldest continuously existing multi national in the world



Individual, Medium to Large Scale Industries and Government

Target Group

MNCs, factories and individual homes


Reliable source of renewable power

SWOT Analysis


1. Strong organic growth shows it credibility
2. Benchmark energy player in fast growing emerging markets
3. Renewable growth shifting from developed economies to developing ones
4. Continuous decease of gross debt is good for business 
5. 200,000+ employees in almost 70 countries
6. Recognition includes award like Most valuable company in the “utilities” sector, world’s best companies, Most valuable brand etc.


1. Present predominantly in Europe and limited global presence
2. Majorly dependent on coal because of which financial fluctuations hamper operations


1. Global warming effects leads to increase in the consumption of power
2. Renewable sources of energy

3. More brand awareness and marketing to garner the faith and trust of customers & gain their loyalty.


1. Revenues dependent on erratic weather conditions
2. Nuclear power still an unreliable source of electricity




2.Duke energy

3.Dominion Resources

The table above concludes the International Power SWOT analysis along with its marketing and brand parameters.


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