International Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 1193

SWOT analysis of International Power analyses the brand/company with its strengths, weaknesses, opportunities & threats. International Power is one of the leading brands in the energy & power sector. The table below also lists the top International Power competitors and elaborates International Power segmentation, targeting, positioning & USP.

International Power SWOT, Competitors, Marketing STP & Brand analysis Table
International Power Brand Analysis
Parent Company

Engie

Category

Power Generation

Sector

Energy & Power

Tagline/ Slogan

By People For People

USP

One of the oldest continuously existing multi national in the world

International Power STP
Segment

Individual, Medium to Large Scale Industries and Government

Target Group

MNCs, factories and individual homes

Positioning

Reliable source of renewable power

International Power SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of International Power. Strengths are:

1. Strong organic growth shows it credibility
2. Benchmark energy player in fast growing emerging markets
3. Renewable growth shifting from developed economies to developing ones
4. Continuous decease of gross debt is good for business 
5. 200,000+ employees in almost 70 countries
6. Recognition includes award like Most valuable company in the “utilities” sector, world’s best companies, Most valuable brand etc.

Weaknesses

Here are the weaknesses in the International Power SWOT Analysis:

1. Present predominantly in Europe and limited global presence
2. Majorly dependent on coal because of which financial fluctuations hamper operations

Opportunities

Following are the Opportunities in International Power SWOT Analysis:

1. Global warming effects leads to increase in the consumption of power
2. Renewable sources of energy

3. More brand awareness and marketing to garner the faith and trust of customers & gain their loyalty.

Threats

The threats in the SWOT Analysis of International Power are as mentioned:

1. Revenues dependent on erratic weather conditions
2. Nuclear power still an unreliable source of electricity

International Power Competition
Competitors

Below are the top 3 International Power competitors:

1.EDF

2.Duke energy

3.Dominion Resources

The brandguide table above concludes the International Power SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to International Power. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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