Stanwell Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 465

SWOT Analysis of Stanwell Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stanwell Corporation

Parent Company

Stanwell Corporation


Energy and utilities



Tagline/ Slogan

Diversified energy


Energy generated from various sources (water, gas,coal)



Industrial and commercial customers with energy and fuel requirements

Target Group

Business and National Energy Market


Diversified energy business providing gas, coal and electricity products

SWOT Analysis


1. Stanwell Corporation is the largest electricity generator in Queensland, Australia. It has a capacity of 4000MW.
2. It has diverse energy generation assets which are coal, gas and hydro.
3. It generates more than 150 MW of clean energy.
4. Owning competitively priced fuels enables them to sell those in case of better return rather than generating electricity.

5. They have various channels for selling which are trading through National Energy Market, selling coal and gas and through retail business Stanwell Energy which caters to commercial and industrial customers

6. Expertise of a workforce of over 800 people


1. Stanwell is not present in Solar PV segment industry which has increasing demand. It can hamper the business of traditional energy sources where Stanwell mostly operates in. 
2. It is geographically concentrated in only in a few areas as compared to global companies


1. There are huge opportunities in the field of Liquefied Natural Gas industry. 
2. Technologies such as battery storage technology and smart grids have immense potential.
3. By expanding its operational geographic area it can generate growth.

4. Growing demand for renewable energy has unlocked growth potential there as well.


1. Energy industry is under the purview of various public policy and regulations which includes environmental laws and regulations as well. Thus policy uncertainty becomes a risk as any unfavorable policy can harm Stanwell.
2. Volatility of electricity demand.
3. Volatility of electricity prices.



1. Energy Developments Limited
2. Macquarie Generation

The table above concludes the Stanwell Corporation SWOT analysis along with its marketing and brand parameters.


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