PECO SWOT Analysis, USP & Competitors

Posted in Energy & Power, Total Reads: 808
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SWOT Analysis of PECO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PECO

Parent Company

Exelon Corporation

Category

Energy

Sector

Energy & Power

Tagline/ Slogan

We are passionate about pallets

USP

Commitment to excellence

PECO STP

Segment

Electricity and Natural Gas

Target Group

Residential and commercial customers

Positioning

Energy service and solution provider to the customers in city of Philadelphia

PECO SWOT Analysis

Strengths

1. Total assets are strong for the company
2. Has approximately 2300 employees
3. PECO serves about 2 million electric and natural gas customers
4. Delivered about 90 bn cubic feet of natural gas

5. Strong brand presence in Philadelphia region

6. Operates about 6600 miles of underground gas mains

7. Over 2000 employees are with the company

Weaknesses

1. Low market share due to limited geographical presence
2. Limited and old Infrastructure which hinders expansion plans

Opportunities

1. Investment in new technologies to reduce costs
2. Upgrade and build infrastructure
3. Expanding operations in other regions of USA and maybe Canada

Threats

1. Other sources of energy especially renewable like solar energy
2. Economic downturn in US affecting the demand negatively
3. High operating and maintenance costs

PECO Competition

Competitors

1. UGI corporation

2. Provider Power

3. Go Energies


The brandguide table above concludes the PECO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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