PECO SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 610

SWOT Analysis of PECO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Exelon Corporation




Electricity and Natural Gas

Tagline/ Slogan

We are passionate about pallets


Commitment to excellence



Electricity and Natural Gas

Target Group

Residential and commercial customers


Energy service and solution provider to the customers in city of Philadelphia

SWOT Analysis


1. Total assets are strong for the company
2. Has approximately 2300 employees
3. PECO serves about 2 million electric and natural gas customers
4. Delivered about 90 bn cubic feet of natural gas

5. Strong brand presence in Philadelphia region

6. Operates about 6600 miles of underground gas mains

7. Over 2000 employees are with the company


1. Low market share due to limited geographical presence
2. Limited and old Infrastructure which hinders expansion plans


1. Investment in new technologies to reduce costs
2. Upgrade and build infrastructure
3. Expanding operations in other regions of USA and maybe Canada


1. Other sources of energy especially renewable like solar energy
2. Economic downturn in US affecting the demand negatively
3. High operating and maintenance costs



1. UGI corporation

2. Provider Power

3. Go Energies

The table above concludes the PECO SWOT analysis along with its marketing and brand parameters.


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