SWOT Analysis of PECO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
PECO |
|
Parent Company |
Exelon Corporation |
Category |
Energy |
Sector |
|
Tagline/ Slogan |
We are passionate about pallets |
USP |
Commitment to excellence |
PECO STP |
|
Segment |
Electricity and Natural Gas |
Target Group |
Residential and commercial customers |
Positioning |
Energy service and solution provider to the customers in city of Philadelphia |
PECO SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PECO : 1. Total assets are strong for the company 5. Strong brand presence in Philadelphia region 6. Operates about 6600 miles of underground gas mains 7. Over 2000 employees are with the company |
Weaknesses |
1. Low market share due to limited geographical presence |
Opportunities |
1. Investment in new technologies to reduce costs |
Threats |
1. Other sources of energy especially renewable like solar energy |
PECO Competition |
|
Competitors |
Below are the 3 main PECO competitors : 2. Provider Power 3. Go Energies |
The brandguide table above concludes the PECO SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to PECO. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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