Kansas Gas Service SWOT Analysis, USP & Competitors

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SWOT Analysis of Kansas Gas Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kansas Gas Service

Parent Company

One Gas Inc.


Energy and utilities




Largest natural gas distributor in Kansas



Natural Gas requirements

Target Group

Residential and business


Clean and reliable natural gas

SWOT Analysis


1. It has strong customer base of over 600,000+ customers
2. It is a division of One Inc. which is third largest publicly traded natural gas distribution utility in United States and has over 2 million customers. 
3. It is largest natural gas distributor in Kansas with strong market share
4. It has nearly 20,000 miles of pipeline.

5. Kansas Gas Service has a strong community investment programs like Share the Warmth which aims to help Kansas families needing assistance in paying winter bills and United Way.

6. Kansas Gas Service has implemented Integrity Management Program for safe and reliable operations of the pipeline system.


1. The margin in natural gas has declined due to low price of natural gas which is caused by abundance of shale resources and efficient production. 
2. Its operations are concentrated only in Kansas and this geographic concentration creates a risk for the company.


1. There is increase in demand for natural gas and that creates huge opportunity for Kansas Gas Service.
2. Opportunity lies in investment into new projects which can help the company to expand its operations.
3. Growth opportunity lies in investment in storage and pipeline infrastructure.


1.  Natural gas industry is highly dependent on weather as natural gas is widely used in home heating systems. So, unfavorable weather has adverse effects on the business.

2. Weather conditions such as tornadoes, thunderstorms and floods can affect their business.
3. This industry is under the purview of various environmental laws and regulations and this creates a risk for the business as any unfavorable policy can harm business.



1. Atmos Energy
2. Midwest Energy Inc.

The table above concludes the Kansas Gas Service SWOT analysis along with its marketing and brand parameters.


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